What is the I am Life® campaign?
Rooted in empowerment and self-affirmation, I am Life® is an expression of celebrating “Who I am” and reminding the world, “I am here. I exist. I matter.”
It is much more than an idea. It is a pledge to: Be Truthful. Be Responsible. Be Safe.
I am Life® takes gratification in helping each individual to reaffirm “who they are” while living life to the fullest as a responsible, sensible and supportive member of the LGBTQ community.
It is a campaign about real people with real stories and enlivened conversations about their life goals, interests and careers with an underlying emphasis on Living Healthy and Living Longer through consistently preventive measures involving PrEP (Pre-exposure prophylaxis) and regular treatment as prevention (TasP).
I am Life® is a positive, informative, socially conscious, lively and energetic campaign that unapologetically confronts the HIV issues and concerns affecting the communities it serves.